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Keynote at IL2007 - Pew Internet stats
Oct. 29th, 2007 10:48 amLee Rainie of the Pew Internet & American Life Project was the keynote speaker at Internet Librarian this morning. He gave us a run down on some current research. Some of the interesting statistics included:
Have broadband - 73% of adults, 93% of teens, 50% of homes
College students have - 88% cell phones, 81% digital cameras, 63% have mp3 players
I think the young people are 12-28 and adults are 29+. He used "young people" soetimes and "college students" other times, which I would assume would be 18-29? I don't promise I got the demographics designations quite right! These are percentages of "online" adults and young people. Not sure what that means in terms of the total population.
Profile on social networks - 55% young, 20% adults
Have a blog - 33% college, 12% adults
read blogs - 54% college, 36% adults
in Second Life - 19% college, 9% adults
uploaded videos - 15% of young
listen to podcasts - 14% young, 12% adults
rate things on websites - 37% young, 32% adults
tagged content - 34% young, 28% adults
commented on videos - 25% young, 13% adults
young people and web 2.0 - 40% have customized news or other feeds, 50% are on speciality listserves, 25% use RSS
They found differences depending on gender, age group, economic status and ethnicity. (No surprise).
The did a "Ten Technology User Groups" survey. You can take the quiz and find out where you fall.
I tested as an Omnivore (which is what I guessed based on his talk - despite being an old, female non-student. *grin*) - They are young, ethnically diverse, and mostly male (70%). The median age is 28; just more than half of them are under age 30, versus one in five in the general population. Over half are white (64%) and 11% are black (compared to 12% in the general population). English-speaking Hispanics make up 18% of this group. Perhaps unsurprisingly, many (42% versus the 13% average) of Omnivores are students.
( a big graphic of the 10 types )
Have broadband - 73% of adults, 93% of teens, 50% of homes
College students have - 88% cell phones, 81% digital cameras, 63% have mp3 players
I think the young people are 12-28 and adults are 29+. He used "young people" soetimes and "college students" other times, which I would assume would be 18-29? I don't promise I got the demographics designations quite right! These are percentages of "online" adults and young people. Not sure what that means in terms of the total population.
Profile on social networks - 55% young, 20% adults
Have a blog - 33% college, 12% adults
read blogs - 54% college, 36% adults
in Second Life - 19% college, 9% adults
uploaded videos - 15% of young
listen to podcasts - 14% young, 12% adults
rate things on websites - 37% young, 32% adults
tagged content - 34% young, 28% adults
commented on videos - 25% young, 13% adults
young people and web 2.0 - 40% have customized news or other feeds, 50% are on speciality listserves, 25% use RSS
They found differences depending on gender, age group, economic status and ethnicity. (No surprise).
The did a "Ten Technology User Groups" survey. You can take the quiz and find out where you fall.
I tested as an Omnivore (which is what I guessed based on his talk - despite being an old, female non-student. *grin*) - They are young, ethnically diverse, and mostly male (70%). The median age is 28; just more than half of them are under age 30, versus one in five in the general population. Over half are white (64%) and 11% are black (compared to 12% in the general population). English-speaking Hispanics make up 18% of this group. Perhaps unsurprisingly, many (42% versus the 13% average) of Omnivores are students.
( a big graphic of the 10 types )
